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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

What’s you''ll find more interesting is that the VEST provides an opportunity to see new patterns emerging in the industry. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. more micro-business vendors.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. This solution offers vertical offerings for healthcare, life sciences, and financial service industries. .

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16 Demand Gen Training Opportunities Guaranteed to Up Your Game

SnapApp

Running an effective demand generation campaign means you need to stay current with changes in the industry. The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. .

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. It followed $33 million in earlier funding since the company was founded in 2006. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

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16 Can’t-Miss Training Opportunities for Demand Gen Marketers

SnapApp

Running an effective demand generation campaign means you need to stay current with changes in the industry. And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Demand Gen Conferences to Attend.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: . “In God we trust.

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Advice from Marketo Champions. So, don’t just take our word for it!