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SEO vs PPC: What Should You Do First? [VIDEO]

Directive Agency

By this, I mean linking to you. In other words, you need to build your brand using link building tactics. The massive amount of clickthrough rates you get from going to the third position to the first can do exponentially more from a cost-per-opportunity standpoint than PPC could in the first three months.

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4 Smart Ways to Keep Up With Google in 2017

Hubspot

Check it out below -- if you Google the term “blog,” a large portion of the page is taken up by Google Ads, news stories, and an Answer Box: Because Google’s real estate is this competitive, it’s harder to get onto page one of the search engine results page, which is proven to have higher clickthrough rates than other results. The solution?

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Building and executing link-building strategies to enhance off-page SEO. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Do you live to see those open and clickthrough rates climb higher and higher? Strong Google AdWords experience (certification is a plus).

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How to Use Data to Create More Relevant Content

Hubspot

The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. How to Build a Keyword List. Step #3: Steal phrases from Google AdWords. These phrases might include terms like “buy," “compare," or “best.". Related keywords.