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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Today there are so many different PPC targeting options available within Adwords and beyond it. For example, digital marketer, Ben Wood, has some actionable advice about distributing investment between social and search ads: 4 Advanced AdWords Audience Targeting Tactics. AdWords audience targeting. Step 2: Audience targeting.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates. First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. By raising your clickthrough rates.

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The Big List of Content Marketing Acronyms

Brandpoint

In AdWords, lower your CPA by increasing your Quality Score. CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. When paying for an online ad, rather than paying for clicks (CPC), you can pay a flat rate for every thousand impressions that your post receives.