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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. Its specialty is measuring the impact of marketing content on long B2B sales cycles. TrenDemon does a bit more than correlate content consumption and final outcomes.

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Busting the Top 3 Google AdWords Myths

Hubspot

However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. So, why has it taken so long for most inbound marketers to adopt Google AdWords? Myth #1: People Don’t Click On Google Ads. 1 million? $10 10 million?

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

Cooki es , Milk & Kramer: Converting Visitors Into Buyers @ SES by aimClear Blog Charle n e Jaszewski , self-described "Internet Consultant and Word Wrangler Extraordinaire," provides an excellent and detailed summary of presentations by Mike M oran , author of D o It Wrong Quickly ; Michael Sack of Idearc Media Corp.;