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3 predictions for online marketing in 2016

Biznology

I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. 3) Marketing Automation Software (MAS) for the Rest of Us. 1) Adaptive Websites. And, guess what?

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Interview with paid search expert Andrew Goodman

Biznology

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. How to prioritize?

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics?