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How B2B Brands Can Drive More Leads This Year

Webbiquity

It’s the preferred direct marketing tactic for low cost and high ROI. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Content Marketing. Content Marketing. Content is a vital component of every digital marketing strategy.

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16 Must-Follow Marketing Thought Leaders

BenchmarkONE

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance.

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Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark Consulting

Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Content Strategy.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Marketing Automation is the conduit between funnel entrance and funnel exits. It’s that simple.

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3 predictions for online marketing in 2016

Biznology

I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. 1) Adaptive Websites. It’s amazing stuff. And, guess what?

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Interview with paid search expert Andrew Goodman

Biznology

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. How to prioritize?

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Not copy intensive and good use of bullet points. United States License.