Digital B2B Marketing

OCTOBER 15, 2013

Campaigns run as related content or additional content text links, generally at the end of articles, across a broad range of publications. Don’t forget that you can also promote your YouTube videos (done through Adwords. The most cost effective element of a display campaign is generally retargeting. Placing your Content.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 3, 2013

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Aggressively adding negatives to ad groups and campaigns is one of the most frequently overlooked ways to cut waste from your program. Run One (or Two) Big Campaigns.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

JUNE 5, 2012

Search Testing: Google Adwords (campaign experiments are particularly useful for testing) Banner Creative Testing: Flite (simple creative testing and dynamic creative) Email Testing: Even a free MailChimp account supports A/B testing and every commercial ESP supports testing.

Opinions 100

Opinions Adwords Paid Search Agency Banners 100