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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Digital Audience Research.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Before we get started, I just wanted to set the record straight regarding definitions, since I am always asked. .

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. DoubleClick got 1.7% 93% of B2B buyers “use search to begin the buying process,&# and 9 out of 10 say that when they are ready to buy, they will find vendors. While 28% of U.S.