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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Digital Audience Research.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Before we get started, I just wanted to set the record straight regarding definitions, since I am always asked. .

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Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex Court received a BA in English from Princeton University and an MBA from Harvard Business School.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Lead Generation : Target users who have engaged with your lead ads. You can create a lead generation audience from form views — i.e. when a user views a form — or form submissions. Only one advertiser can take over a category each day, and the minimum spend is $53,000 per day , which buys 8.9 Example: Vans.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. DoubleClick got 1.7% 93% of B2B buyers “use search to begin the buying process,&# and 9 out of 10 say that when they are ready to buy, they will find vendors. While 28% of U.S.