Tomorrow People

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). So why do businesses continue to use a marketing channel that is failing to win them new business? So PPC as it stands right now is not bringing businesses the rewards it could be.

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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind. Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Use Backlinks Wisely.

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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind. Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Use Backlinks Wisely.

SEO 120
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Social Media Marketing Tools For B2B Marketers

Tomorrow People

As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Social media is a vital part of wooing your customers and personalising business. You need to be able to view personal details of your leads and know where they came from. CRM Integration.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. Social media is a vital part of wooing your customers and personalising business. You need to be able to view personal details of your leads and know where they came from. CRM Integration.

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Why storytelling defines the future of B2B marketing

Tomorrow People

Even though facts can be very persuasive when you’re promoting your product (especially in a business-to-business context), stories are ultimately what people resonate with. Remember that your B2B buyers are businesses, too. They inform their reader about specific business challenges (and how to solve them).

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Why storytelling defines the future of B2B marketing

Tomorrow People

Even though facts can be very persuasive when you’re promoting your product (especially in a business-to-business context), stories are ultimately what people resonate with. Remember that your B2B buyers are businesses, too. They inform their reader about specific business challenges (and how to solve them).