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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page.

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Three Key Insights on How B2B Marketing is Changing

Webbiquity

It’s not surprising, as blogs are the core element in content marketing. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. mix of inbound vs. outbound marketing tactics.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Blog as hub, site as spoke , June 23, 2009. Business Blogging.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Business Blogging by HubSpot Academy.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Pay-per-click (PPC) lead generation campaigns focus on a wide range of paid advertising platforms -- the most popular being Google AdWords and Display Network. Affiliate marketing. The general consensus for Adwords conversion rate is 2.70%, and Display conversion is averaged at 0.89%. How effective is blogging in the long run?

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 7) Business Blogging.