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75 PPC Influencers Who Are Changing The Game

Atomic Reach

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads. He was also a board member at such firms as Rental.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Good luck in your email marketing selection process!

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Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. What's the Deal with All the Boring Voicemail Greetings? Good question!

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. A cautionary tale for almost any company. Can you buy customer loyalty?

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The Best Advice for Marketers in 2017: Insights from 11 Experts

Hubspot

Your tone of voice is a differentiator in a sea of same, yet most organizations vastly undervalue it. He’s the CEO of Marketing Insider Group , an internationally recognized keynote speaker, and an in-demand author, blogger, and contributor. Question #1: "If there's only one thing you do as a marketer, work to be a solid copywriter.

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Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.