LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. AdWords Landing Pages. I’m using AdWords to drive visitors to one of my landing pages. It would be great if FormAssembly could make this feature standard: I bet a lot of people are using FormAssembly for AdWords landing pages.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

AUGUST 4, 2009

I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. Disclosure: I am a guest blogger on the MarketingGenius blog. Lead Source Measurement Needs Improvement.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. But it can quickly get expensive. Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100