Directive Agency

AUGUST 29, 2023

With the barrier to entry so low these days, it can be hard to sift through all of them. Pay-per-click consultants are marketing professionals who help other companies promote their products and services using digital advertising on search engines and social media. What Does a PPC Consultant Do?

PPC 52

PPC Consulting Paid Search Agency Work Management 52

Convert

NOVEMBER 8, 2022

For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. ROAS is Deceptive, All Hail QoA.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

NOVEMBER 14, 2023

Naturally, this is hardly ideal if you plan to increase your ROAS (Return on Ad Spend) or simply tighten the purse strings. The lower entry barriers provided by these cost-effective ad networks means you can fine tune your advertising approach and identify what resonates best with your audience before going all-in with your PPC ads.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98