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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” I may well be mistaken.”

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. What’s the Value of a Like?

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. Social Media.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too. AdWords is no more. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right? Whoah whoah, don’t panic. What’s actually changed? Updates to YouTube.

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Tips For More Effectively Qualifying Your Sales Leads

BenchmarkONE

Run lead gen campaigns via paid advertising on social media so you can tap into each platform’s audience demographics and targeting capabilities. Content Creation and Social Media. Have press releases appear in mainstream media to lend credibility to your business while getting the word out about new products or events.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Tweet This!

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Lead Generation vs Demand Generation

Albacross

Before you even reach out to potential leads or share your article on social media - make sure your piece of content is well written, and ideally, SEO friendly as well. Paid and targeted advertising: social media ads, Google AdWords, email advertising, and more. And this is where your content comes into play.