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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too.

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White Label Marketing Tools: 9 to Seriously Consider

ClearVoice

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. With Mautic, users can manage social media marketing campaigns and audience engagement, store and manage contacts, send emails, set up web forms, and create and run reports. Mobile app development: ShoutEm.

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12 Best B2B Marketing Tools To Improve Your Tech Stack

EveryoneSocial

The majority of these employees are on social media and already sharing about your company or their work. Previously, the company focused heavily on the automation, email, and social media aspects. Employees on social media can make a huge marketing impact. EveryoneSocial (Employee Advocacy, Brand Awareness).

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Paid content promotion is up 5x since 2014 - Orbit Media. .

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. They can accept the fact that once-lucrative pay-per-click advertising channels will no longer perform as well. So, what can advertisers do as the pressure mounts?

PPC 59
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. When social media ‘will be like air’ , May 25, 2010.

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.