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How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Additionally, you can review geo-reports to see what locations perform best. By doing this, you can prioritize your ad budget by location. Click-Through Rate.

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5 Key Metrics to Measure Success of Paid Search Campaigns

Hubspot

a provider of search marketing software and services. She manages the WordStream Internet Marketing Blog and you can follow her on Twitter at @egabbert. Recently, I asked 17 PPC experts to tell me the top three PPC metrics they pay the most attention to when analyzing their AdWords accounts. 2: Click-Through Rate.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. It isn’t is more ‘stuff.’.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?