ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
Biznology
MARCH 26, 2012
But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Examples include a free case study, research report, or white paper. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising?
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Anything Goes Marketing
NOVEMBER 16, 2008
During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Create marketing campaigns that can be reused.
WebMarketCentral
JULY 14, 2008
With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Here are the highlights from the webinar.
Hubspot
OCTOBER 18, 2011
It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people. So, they're mostly on topic.
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