Google AdWords Average CTR and Best Practices
WebMarketCentral
SEPTEMBER 20, 2007
A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media. 1.5%; and Hochman Consultants pegs the average at 0.7-1.5%. Write compelling, carefully targeted ad copy.
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