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Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark Consulting

As you see from the headings of our matrix, we get granular when we list our available content, whether they are white papers, case studies, ebooks, recorded webinars, or more. Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Content Marketing: Goals, Issues, Strategies Demand Generation.

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Top 10 Demand Generation Resolutions for 2014

The Point

Set up an autoresponder campaign for all new campaigns. Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report.

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The Ultimate Beginner’s Guide to Content Marketing [2023]

Optinmonster

Apart from blog posts, you can also gate: News articles White papers and research Webinar and video replays Checklists and cheat sheets Downloadable resources and tools Any lead magnet Content gating can be a quick way to help you understand who your audience is and what matters to them. Use CoSchedule’s Headline Analyzer.