Top 10 Demand Generation Resolutions for 2014
The Point
JANUARY 6, 2014
Set up an autoresponder campaign for all new campaigns. Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report.
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