NuSpark Consulting

JULY 7, 2013

Buyer Persona. . Really understand your buyers. As you see from the headings of our matrix, we get granular when we list our available content, whether they are white papers, case studies, ebooks, recorded webinars, or more. Define criteria on your ideal prospects and leads. When should they go to sales?

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

The Point

JANUARY 6, 2014

Set up an autoresponder campaign for all new campaigns. Yet many B2B companies, even those with marketing automation in place, fail to have autoresponder programs in place that respond instantly and systematically to new leads. Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Optinmonster

AUGUST 27, 2023

You can also collect feedback from customers to help you understand their priorities, decide where to reach them and flesh out buyer personas. Buyer personas will bring these two sets of information together so you know what content to create, how it will help your audience, and what will make them care about it.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94