QuanticMind

OCTOBER 2, 2018

The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The rebranding effort goes far beyond mere marketing semantics, both simplifying Google’s advertising options and offering unprecedented opportunities for automating PPC campaigns.

PPC 40

PPC Ads Google Automation 40

Rev

SEPTEMBER 2, 2019

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Unbounce

JULY 11, 2018

AdWords is no more. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right? Whoah whoah, don’t panic.

Google 81

Google Paid Search Agency Advertising Agencies Doubleclick 81

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Marketing Automation.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Martech Advisor

NOVEMBER 7, 2019

Targeting as a core component of programmatic advertising, paired up with automation, have changed the user experience and efficiency of ad campaigns once and for all. DoubleClick became the first technology that could target users across a wide range of criteria: IP, browser, OS, geo, and other elements of users’ web cookies.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

RebelMouse

JULY 13, 2018

All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Publishers should definitely test this new feature and compare results to previous strategies.

Work Management 66

Work Management Paid Search Agency Marketing AI Google 66

Sharpspring

SEPTEMBER 8, 2017

More specifically, the different channels, source/medium, referrals, AdWords, SEO and social. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Acquisition Report : The Acquisition Report provides you with insights into your site’s traffic sources.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55