PPC V Influencer Marketing; Clicks V Sales
Onalytica B2B
APRIL 27, 2017
they spend on AdWords. While conclusions can be drawn if sales increase sufficiently post campaign, or by tracking influencers’ unique links in Google Analytics, this isn’t always as conclusive. Influencer marketing has a superior ROI compared to PPC; $6.50 in revenue for every $1 spent. PAY PER CLICK: THE PROS.
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