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Amazon Advertising or Google Ads: What’s Right for Your PPC Strategy?

QuanticMind

Amazon is a relative newcomer to the PPC advertising arena, but the company has made huge advances quite quickly. Last year, the Amazon advertising business passed the $1 billion mark between Seller Central Ads and Amazon Marketing Services (AMS). Amazon advertising, by contrast, are those that appear on Amazon listings.

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How to Increase Average Order Value in eCommerce

seo.co

Upsells and Cross-Sells. Two classic ways to increase AOV include upselling and cross-selling. Cross-selling : The practice of getting a customer to purchase complementary or related items. To make a minimum discount work for you, think about your top selling products and their average price points.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. And, as people start spending more and more time on niche platforms (think Amazon for shopping or business people spending their time on LinkedIn), it’s more important than ever to diversify your ad spend. Amazon is where your customers are.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

Product type – Luxury items are those that sell in low volume, so brands can set a high cost and earn significant profit margins. By comparison, a recurring purchase like bread or a novelty, impulsive item like a gag gift will sell for cheaper. The product type will impact your entire sales process. So, just what do we mean by that?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ).

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

No cross-app data sharing unless users accept it. This may lead them to diversify acquisition strategies and tap into options like setting up an Amazon presence. The point is, regardless of what you’re selling, barriers exist. Average Customer Value is optimized using A/B testing on upsells, cross-sells, etc.

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