Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Branded tech stories incorporated industry news that kept its audience abreast of the latest trends.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! In B2B, this marketing tactic is a case study.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Brandpoint

MAY 28, 2024

They can be thought leadership pieces, case studies that highlight success stories, or pieces on timely topics of interest highlighting your business. We use pull quotes, slides, polls, stats and more. So your message will not scream “Advertorial!” Don’t know which type is best suited for your message?

Brand Identity 62

Brand Identity Branding Advertorials Content 62

Webbiquity

JULY 26, 2010

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Marketing Finger ( Resources Studies Social Media Consulting ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Creating a content marketing plan — without any content - grow - Practical Marketing Solutions , July 6, 2010 When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Testimonials are very similar to case studies, except that a specific customer of yours tells the story directly from their perspective.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Testimonials are very similar to case studies, except that a specific customer of yours tells the story directly from their perspective.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168