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What Is Content Marketing in 2016, and Where Is it Going?

Content Standard

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale!

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How to Create Engaging Branded Content

Brandpoint

We use pull quotes, slides, polls, stats and more. So your message will not scream “Advertorial!” Videos: Videos should be short, punchy and to the point, and can include live action, animation or a combination of both. Don’t know which type is best suited for your message? We’ve got your back.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. June 7, 2010.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Improve Your Tweets Using HootSuite’s Twitter Stats - Sazbean , July 19, 2010 An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Advertorial (4). Here’s what happens, usually. Write 350-600 words ( educate, entertain, engage, enrich readers). Other Active Topics.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Facts and Stats. Advertorials. Like native advertising, advertorials are content that appear in publications as ads. Judging from experience at CoSchedule, it helps you understand your audience better than ever while helping you become a credible and respected source in your industry.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Facts and Stats. Advertorials. Like native advertising, advertorials are content that appear in publications as ads. Judging from experience at CoSchedule, it helps you understand your audience better than ever while helping you become a credible and respected source in your industry.