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What Is Earned Media?

ClearVoice

Earned media also results in content that can be used for your website, social media, newsletters and beyond. Earned media is when a writer, producer, journalist or another influential person discusses a product, individual or company through their preferred media. Bottom line? What is earned media? What earned media is not.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. Keep it small, relevant and personal.

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Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

QuanticMind

He is the founder of Ad Tech Consultancy AdProfs and editor of the newsletter, This Week in Ad Tech. So I guess outside of consulting, probably most well-known for writing a newsletter called This Week Ad Tech. There's no shortage of newsletters, whether it's related to—well, maybe there is somewhat of a shortage in the ad tech space.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Time to Kill the Press Release? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

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How to Drive Traffic with Content Amplification

Hubspot

For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. Alternatively, you can write a guest post or advertorial for another publication. An advertorial is basically the paid version of a guest post. Partner with influencers. Price : $300/mo.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Personal Stories. Connect the dots between your personal story and what your readers really care about, and they’ll eat it up. So he gets to become a thought leader while also showing his humanity—creating a personal and somewhat humorous connection with his readers—all at once. Newsletters. It’s brilliant.