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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Content is an essential tool in an SMB’s arsenal for a number of reasons: It can position you as a thought leader and educator by demonstrating expertise on a specific topic in a given industry or sector. Advertorials or native content. Interactive tools. Landing pages and microsites. Blog posts. Infographics.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.

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15 B2B case studies show how content marketing drives ROI

Biznology

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. Integrate internally with their teams.

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Earned-media micro-influencer marketing master class

Biznology

Google Search is the best tool to get a feel. Try out all the tools : it’s a buyer’s market. While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Track using site analytics tools. Server-side analytics tools: AWstats, Webalizer. in your recon.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Google Search is the best tool to get a feel. Try out all the tools : it’s a buyer’s market. While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Track using site analytics tools. Server-side analytics tools: AWstats, Webalizer. in your recon.

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3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

Microsites. While social media and blogs are typically used to grow a business’s online presence, businesses are also exploring microsites as a reputation management strategy. A microsite is a small domain with a few highly targeted pages. Paid content includes MAT releases , sponsored content and advertorials.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Moz’s keyword difficulty tool can help you find the terms your audience is searching for so you can create content they’re actively seeking.