Remove Advertorials Remove Microsite Remove Paper Remove Webinar Metrics
article thumbnail

15 B2B case studies show how content marketing drives ROI

Biznology

35% say they have a documented content strategy (source: Content Marketing Institute). ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. So it took some moxy to launch a content marketing strategy online.

article thumbnail

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Pitch it to your audience as a way to maximize the time on their commute to work—just listen and learn to use your time even more efficiently. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Microsites.

article thumbnail

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Pitch it to your audience as a way to maximize the time on their commute to work—just listen and learn to use your time even more efficiently. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Microsites.