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5 Tips to Build Trust Using Content Marketing

Navigate the Channel

If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement. The post 5 Tips to Build Trust Using Content Marketing appeared first on ER Marketing.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 7 Tips for Getting People to Your B2B Blog , June 4, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). June 8, 2010. July 8, 2010.

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15 B2B case studies show how content marketing drives ROI

Biznology

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. Integrate internally with their teams.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. White Papers. This is a great type of content to complement your written information in blog posts and white papers.