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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! Print Advertorials. A number of B2B trade publications offer the email equivalent of an advertorial, allowing you to share an entire article or perspective in email instead of an additional click away.

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5 Tips to Build Trust Using Content Marketing

Navigate the Channel

If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement. The post 5 Tips to Build Trust Using Content Marketing appeared first on ER Marketing.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 7 Tips for Getting People to Your B2B Blog , June 4, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). June 8, 2010. July 8, 2010.

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15 B2B case studies show how content marketing drives ROI

Biznology

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. Integrate internally with their teams.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Dead wrong.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Advertorials. Yes, seriously.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Pro Tip: Ask an influencer who’s a customer of yours to help you out by reviewing your product or service. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Advertorials. Yes, seriously.