Outbrain

JANUARY 24, 2019

Performance marketers are also getting in on the game, and with good reason. They are an effective way to overcome some of the obstacles faced by affiliate marketers – banner blindness, ad fatigue, and negative perceptions about aggressive advertising tactics. It’s just a matter of adhering to certain guidelines.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Advertorials 40

Outbrain

FEBRUARY 4, 2019

Here’s a question we get asked often by advertisers in the Outbrain network: “How can I create great content for my native campaigns, while meeting the content guidelines?”. As long as it meets our guidelines; more on that later…). Content guidelines. What’s so important about the content guidelines? Some technicalities.

Campaigns 32

Campaigns Guidelines Advertorials Privacy Policies 32

ClearVoice

APRIL 16, 2021

The results are far better than your father’s newspaper “advertorial” that readers learned to tune out years ago. marketing #contentmarketing Click To Tweet. Not only can this be seen as crossing the line in terms of ethics, but it’s also against guidelines from the FTC , who fine publishers and brands for it.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Martech Advisor

NOVEMBER 1, 2019

Although one could argue about the misleading nature of native advertisements, the Federal Trade Commission (FTC) has enforced the necessary guidelines to prevent businesses from employing shoddy advertising tactics. Native search ads are commonly referred to search engine marketing (SEM). They can be considered modern advertorials.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Hubspot

MARCH 1, 2016

Since the early 1900s it’s been around in the form of advertorials, sponsored radio shows, and even infomercials. As marketers, how can we use native advertising in our strategy while staying current with trends without making the people we’re trying to sell to hate us? Native advertising is hardly new. The question remains.

Advertisements 28

Advertisements Advertising Advertorials Paid Search Agency 28

Navigate the Channel

SEPTEMBER 13, 2023

Trust as an aspect of content marketing is a huge topic to tackle. It can encompass the basics of human trust, trust in business and trust in marketing. So, let’s go with those five elements to demonstrate how you can build trust using content marketing. Use your content marketing to demonstrate your competency.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Hubspot

APRIL 26, 2015

These techniques violate the search engine guidelines of both Google and Bing due to the poor quality of backlinks they generate, and they also put you at risk of receiving a penalty. 2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.).

Advertorials 28

Advertorials Ad Building Guidelines Lead Scoring 28