Marketing Craftmanship

DECEMBER 30, 2013

And it always includes exposure in advertorials (regardless of the sponsoring publication’s stature) and feature articles in pay-to-play vanity publications…because you gain no credible 3 rd party validation. Counting Media Clips is a Zero Sum Game.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

KoMarketing Associates

FEBRUARY 9, 2016

This is also effective for concepts that someone simply might be in the early phases of learning. Public Relations and Special Features. They provide the context of an advertorial with the authenticity of a product review and rating. Templeton Rye Distillery: Harvesting Rye. Walker Mowers: How to Mow. Trello: The Ladders.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

AUGUST 13, 2014

Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. if it’s prudent to the audience of the publication. Advertorials (Sponsored Content). Native Social.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 8, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Marketing Craftmanship

JULY 5, 2013

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The recent passing of Rawleigh Warner, Jr.,

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution. Here are my thoughts on being an effective Twitter-er in only 20 minutes a day. 3 Tips for Building an Effective Landing Page - Hubspot , July 19, 2010 What is considered an effective landing page

Ning 40

Ning Paid Content Facebook Sales Management 40