KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What About Advertorials?

Link Building 120

Link Building Paid Content Google Advertorials 120

ClearVoice

APRIL 15, 2021

The ‘earned’ part of the earned media equation is a helpful way to refer to this end result when talking to the clients who pay for PR services as it differentiates the media placement from press mentions that are paid for such as sponsored content or advertising.” — Jason Myers , senior account executive for The Content Factory.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

KoMarketing Associates

FEBRUARY 9, 2016

Brand Differentiation – Why Buy? They provide the context of an advertorial with the authenticity of a product review and rating. Google Small Business: Launching a Web-Based Business. Google Small Business Adwords Education Series. Moz: Around the Office. Sprout Social: What is Sprout Social? Trello: The Ladders.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

OCTOBER 7, 2016

Brands are using this template to tell stories with fictional characters—Duracell’s tearjerker hearing aid commercial , or Google Search’s touching “Reunion” video, are two great examples. Why Starbucks Benefits.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Contently

JULY 22, 2016

Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. Neal said the company’s content mix will be “80 percent editorial to 20 percent ‘advertorial'” that’s clearly differentiated.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Contently

JULY 22, 2016

Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. Neal said the company’s content mix will be “80 percent editorial to 20 percent ‘advertorial'” that’s clearly differentiated.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60