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What Is Earned Media?

ClearVoice

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Additional earned media definitions, according to PR professionals. “It’s You have not paid to be mentioned.

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B2B Video Marketing Done Right

KoMarketing Associates

It’s an asset in PR kits developed to promote new product launches. Brand Differentiation – Why Buy? Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. PR videos can make them aware. Moz: Around the Office.

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Is Starbucks’ “Upstanders” Honest Digital Storytelling or a Marketing Stunt?

Content Standard

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. “It’s not a marketing gimmick; it’s not PR.” ” Positivity in Branding. Why Starbucks Benefits.

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

The first candidate came from a more traditional PR background. Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. ” Neal alluded to a recent interview she did for a managing editor for the Americas.

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Why Cisco Hired Over 200 Content Marketers

Contently

The first candidate came from a more traditional PR background. Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. ” Neal alluded to a recent interview she did for a managing editor for the Americas.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Google’s Next Big Thing , April 24, 2010.