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Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

But in order to achieve this effect, how do the rules of copywriting apply to native ads? Check out the following copywriting do’s and don’ts to make your native advertising campaign more effective. Given this variety, copywriting should be specific to your campaign’s ad format. Do: Write for your ad format. Final Takeaways.

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Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. Her tips also apply to finding writers through a LinkedIn or Google search. . you need a thought leadership piece, a case study, or an advertorial?

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Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. Her tips also apply to finding writers through a LinkedIn or Google search. . you need a thought leadership piece, a case study, or an advertorial?

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B2B Blogging Trends We Expect to Die Out

BOP Design

Check out B2B Blogging Tips to Create Articles Your Audience Can’t Resist. An alternative to crappy content: Seasoned, professional copywriters are out there. Advertorial Content in Disguise. That’s not valuable content (unless it’s on a sales brochure), that’s an advertorial! Content Just Because.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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What is a MAT Release?

Brandpoint

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. Check out these 10 proven tips for creating and distributing a successful MAT release. Learn more about branded content!

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

Most people who use tools for Facebook marketing are able to optimize their advertorial campaigns without much hassle. Here’s a perfect example of simple but effective ad copywriting by AirAsia: Image via Facebook. Want a pro tip? Let’s get started. 4 Facebook Ad Optimization Hacks to Multiply Your Conversions.

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