article thumbnail

How B2B influencer marketing will grow your brand

Sprout Social

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

article thumbnail

YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52
article thumbnail

The Best Teachers for Influence Marketing

Convince & Convert

Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). There are a lot of great case studies in the nascent influence marketing and advocate marketing community, as pioneering brands are doing some amazing things.

article thumbnail

YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40
article thumbnail

How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

TikTok content functions quite differently than YouTube content, Twitter and Instagram Stories work at a faster pace than Facebook feed content, LinkedIn ad dollars don’t stretch as far as the same buys on other platforms, and the list goes on,” she explains. Twitter’s #BlackLivesMatter campaign.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). What B2B communicators can learn from the 2010 World Cup , June 14, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 8, 2010.