RebelMouse

NOVEMBER 29, 2022

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. Guest blogging for advertising purposes is now even listed as a type of link spam in Google’s official spam guidelines. Guest posting is often listed as a popular way to improve a site’s ranking on search.

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

Work Management 114

Work Management B2B Marketing Marketing Management Paid Search Agency 114

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? What About Advertorials? Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t?

Link Building 120

Link Building Paid Content Google Advertorials 120

Convince & Convert

FEBRUARY 17, 2016

Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). There are a lot of great case studies in the nascent influence marketing and advocate marketing community, as pioneering brands are doing some amazing things.

Advertorials 99

Advertorials Best Practices Paid Search Agency Broadcasting 99

Navigate the Channel

SEPTEMBER 13, 2023

When it comes to building your business’s reputation as a thought leader in your community, focus on delivering compelling, useful information on a regular basis. Make sure your content writers have reliable guidelines to present information in line with your brand and reflective of your corporate persona.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Hubspot

APRIL 26, 2015

These techniques violate the search engine guidelines of both Google and Bing due to the poor quality of backlinks they generate, and they also put you at risk of receiving a penalty. 2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.).

Advertorials 28

Advertorials Ad Building Guidelines Lead Scoring 28