Advertorials Communities Cross-Selling Guidelines 
Sprout Social
DECEMBER 6, 2023
Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.
Navigate the Channel
SEPTEMBER 13, 2023
Eventually, you want other businesses in your industry to consider you a thought leader as well, which can generate cross posting across industry experts and boost the visibility of your business. Make sure your content writers have reliable guidelines to present information in line with your brand and reflective of your corporate persona.
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