Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Albacross

APRIL 24, 2019

refers to the process of identifying potential customers for your business’s products or services. ?. If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. It’s a complicated process that requires a diverse range of strategies to be effective.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Navigate the Channel

SEPTEMBER 13, 2023

If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement. Have a process in place to ensure consistency across all your messaging, including customer service.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). June 8, 2010. Slideshow) , February 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Maybe have never even had a sales job or a college-level marketing class. But that’s content for another blog post. Every Cash flow.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

DECEMBER 30, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. How-to content offers step-by-step, process-driven information to help your audience do something better. Case Studies. Testimonials. Interviews.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167