Remove Advertorials Remove Blog Remove Microsite Remove Tactics
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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Tactics: Content marketing goals can seem like lofty ambitions, but tactics actualize your big aspirations. Tactics answer the “how” of accomplishing a content goal. Here are some small business content marketing tactics : . Advertorials or native content. Blog posts. Digital newsletters.

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15 B2B case studies show how content marketing drives ROI

Biznology

Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. 778 contacts were engaged with a 70% open rate (vs. BILLION in pipeline revenue.

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3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

Blogs and review websites may be flooded with customer experience stories that are misleading, inaccurate and damaging. While there are many tactics for protecting and repairing one’s online reputation, content plays a vital role in all of them. Microsites. A microsite is a small domain with a few highly targeted pages.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Lists are one of the most effective types of content, especially when applied to blog posts. Some of the most popular content on the Convince & Convert blog is in the form of lists posts. Nearly every post on the CoSchedule content marketing blog includes how-to content. It’s specific and to the point. Interviews.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Lists are one of the most effective types of content, especially when applied to blog posts. Some of the most popular content on the Convince & Convert blog is in the form of lists posts. Nearly every post on the CoSchedule content marketing blog includes how-to content. It’s specific and to the point. Interviews.