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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Don’t just embed a SlideShare presentation in your content. In addition to direct promotions on SlideShare, LinkedIn now has offerings to promote SlideShare presentations with the benefits of LinkedIn’s targeting. This SlideShare from Doug Kessler is a great example of a presentation that stands on its own.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

Banner Ads. Banners, native ads, and social media ads are the top display ad types. Paid, owned, and earned media are the three ways to be seen and found in the clutter of brands present online today. This applies to display ads – banners, native advertising, etc. Banner Ads. What Is Paid Media? CPC vs. CPM.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Just as successes are fun for your audience to read, outlining techniques that don’t work well is also interesting—particularly when your product or service solves the challenges presented from the failed techniques. Think traditional print, all the way to old school banner ads. Advertorials. Facts and Stats.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Just as successes are fun for your audience to read, outlining techniques that don’t work well is also interesting—particularly when your product or service solves the challenges presented from the failed techniques. Think traditional print, all the way to old school banner ads. Advertorials. Facts and Stats.