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Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

Perhaps it’s no surprise — as paid content resembling the media format in which they appear, native advertising campaigns work more cohesively with their platform’s original editorial content than traditional advertising formats. There are six major types of native ad formats : Content recommendations. In-feed ads.

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3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

If you’ve spent any time reading digital marketing blogs in the past few years, you have probably heard the buzzwords “content marketing” and “sales automation” mentioned. Before we discuss combining content marketing and sales automation, let us look a little closer at these two digital marketing approaches.

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Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

QuanticMind

He is the founder of Ad Tech Consultancy AdProfs and editor of the newsletter, This Week in Ad Tech. And now you've moved into a space that I think there's a lot of interest in to educate people and give them the consultancy they need so they can be more informed in this adtech world. That's where Ratko comes in. Ratko Vidakovic: Sure.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Make relevant comments and offer something of value. Keep it small, relevant and personal. No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. If don’t, chances are they’ll just ignore future pitches. out of 5) Loading.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

The content of this post was sourced from the Young Entrepreneur Council, a non-profit led by the world’s top young entrepreneurs. Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Search engines look at on-site factors to determine relevance, but at external links to gauge authority. But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy.

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How to Drive Traffic with Content Amplification

Hubspot

So, what do you do when you create content you know your audience wants to see, but they aren't finding it? The answer may be a method that you're most likely already using, but with a more expansive lens — content amplification. The strategy is used to raise traffic to your content. But how does content amplification work?