Advertising and Media - B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? million followers on Twitter? What would you do?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Reputation. Market influence. Leadership.

ROI

ROI Paid Content Social Marketing Webcast

B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

How to Calculate Social Marketing ROI

Webinars

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