Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. link] [link] Dio Favatas Why Content Marketing Matters To Me And Should To You | [link] [link] Siddhartha Herdegen This is about site content vs. advertising. It’s an information annuity that can’t be replicated elsewhere.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Advertising shops, SEO agencies, email consultants…the list goes on. Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

AUGUST 26, 2010

Thompson Social Listening and Analysis for the DIY Inclined – [link] [link] Beth Warren RT @jaybaer: Social Listening and Analysis for the DIY Inclined [link] [link] MyCrowd.ca

Social Media 120

Social Media Media Webinar Metrics Work Management 120

B2B Marketing Zone Posts

AUGUST 3, 2010

Even though they spend plenty of money on television advertising, Geico doesn’t need to spend much money at all for this incredibly effective commercial which is one of a series that are similarly effective. Time to Kill the Press Release? Ben & Jerry’s Drops Email Marketing In Favor of Social Media , July 14, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

APRIL 8, 2010

Many people leave their laptops at home on 1-2 day trips already and just bring BlackBerries or iPhones (especially the tradeshow crowd unless you are a member of the press or blogosphere, and unless you have to give a presentation). For a week-long trip, it might be the laptop.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

JUNE 30, 2010

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. If you want to reach out to your customers who like to dress up in viking garb and sing showtunes on the weekends, social media has now given you that opportunity. Great post!! Great post!!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

SEPTEMBER 21, 2010

2) Measurable: Do you monitor your site via web analytics software and/ or advertising tracking beacons? You’ll get a score showcasing how well you are doing in six areas: 1) Actionable: Do you make it easy for your site visitors to engage & transact with you?

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

2) Measurable: Do you monitor your site via web analytics software and/ or advertising tracking beacons? You’ll get a score showcasing how well you are doing in six areas: 1) Actionable: Do you make it easy for your site visitors to engage & transact with you?

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. link] Sylvain Martel I work in the fabulous world of advertising, i am twitter user and honestly, for a long time, I retained my clients from investing too much time on it. But so are advertising, events, online, Direct Mail, and all the other ways to connect with people now.

Twitter 147

Twitter CRM Business Paid Search Agency 147