Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that?

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that?

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Too often, companies don’t capitalize on the synergies between these two practices. Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Outbound Engine

JULY 29, 2019

Image of paid social ads targeting from OutboundEngine. Successfully Marketing a Local Business In-Store. Most of all, make sure you encourage happy customers to share their experience on social media for all their local friends to see. Experiment with sidewalk advertisements. Try event marketing.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Brandpoint

MARCH 24, 2020

Are your events canceled? As marketers , the strategies that normally help us bring in opportunities and new business for our company no longer are viable. Many companies have been faced with the difficult decision to cancel upcoming events that were important assets to their 2020 campaigns.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

Webbiquity

DECEMBER 19, 2017

” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362