Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JF : Hyper-targeting.

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Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

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Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

[link] [link] Todd Hyten RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Yael Davidowitz-Neu Excellent point and very well said!

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Convince & Convert

SEPTEMBER 8, 2010

I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] I wonder if that policy is still in effect?

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Convince & Convert

AUGUST 31, 2010

Now They’re Just Sound Bites « Direct Marketing Observations [.] You simply can’t get that from any other channel. Keep up the good stuff. Loved this post. Chris [link] Conversations? you get a chance go read Jay Baer’s post titled, Is social conversation a myth? You know what’s cool in a [.]

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Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period.

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B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Miller Your knowledge of email marketing is very impressive.

Ning 40

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Convince & Convert

SEPTEMBER 23, 2010

Fundamentally, there are no shortcuts in social media, because the entire premise is that you’re interacting with customers one on one (or one on few). That is of course more time consuming than reaching hundreds, thousands, or millions of customers at one time with a paid advertisement. How could it not be so?

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Convince & Convert

SEPTEMBER 20, 2010

Some business owners become impatient with the “slowness&# of social media relationship building because they've often abandoned their more direct marketing tactics (direct mail, cold calling). [link] Melzetta "Mele" Williams I am new to this blog. Great article!

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