Social Media ROI vs. RONI
WebMarketCentral
JULY 30, 2009
John Wanamaker 's observation that " “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” is still (largely) true. Tags: Web 2.0 A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. Social Tagging.
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