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Display advertising best practices: ultimate guide

Bannerflow

Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. Why you ask? Mobile first.

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How reducing your carbon footprint can save you money and increase ad impact

Martech

“Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. What changed?

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How one of Sweden’s most read newspapers got noticed with Dynamic Digital out-of-home (DOOH)

Bannerflow

Expressen had not been advertised for a few years using Out-of-Home, and especially not across Digital Out-of-Home. Plus, I believe that this was the first time in a long time that we have done any marketing beyond our own advertising channels (except social media). Olle Walltin, Art Director: Firstly, a little bit of background.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad).

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Affiliate Summit West 2020: All the Key Takeaways

Outbrain

Following our pre-ASW interview with Hope , here are some amazing tips for video advertising Hope presented at the show: Key Takeaways: Video works because: It creates emotions: do you remember the last time you cried from a text or a banner ad? Via the display PHP version plugin. How can you check it? What about writing?

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Outbrain Powers New Generation Of Digital Recommendations (Part 2)

Outbrain

Card formats include carousel, display, App Install, and many more. Achieve 25% higher RPM* with animated native ads that come in a short form gift or MP4 formats. Our global native demand can be transformed into single-image ads, ideal for integration on Newsletters. The power of our Native demand on your display inventory.

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A Shortish History of Online Video

Vidyard

By 1993, web browsers had attained the ability to display images, and the camera was connected to the internet as an image that could be refreshed ‘live’ to make it easier to transmit its status. Much like television was made for people, but largely paid for by advertising, the internet was beginning to emerge as an ad-defined space as well.